Archive for November, 2010

Email Affiliate Marketing Discover How To Make It Work For You

Posted by Michael D Price On November - 7 - 2010

If you are a new affiliate marketer you have probably already realized that in order to make money you will have to not only drive as much traffic as possible to your website but also to capture your visitors contact information so that you can build a relationship with them. This is where email affiliate marketing comes in.

It might be depressing but it’s true, upwards of 98% of the visitors you drive to your website aren’t going to buy anything and most likely won’t ever come back. That means a lot of extra work for you when it comes to getting traffic. How much better would it be if you could somehow have multiple contacts with these website visitors so that you could build trust with them and they would eventually buy from you?

When you install a simple opt in form on your website you have the ability to encourage your visitors to sign up to receive your email messages. If you use this tool properly you will be able to turn many more of these visitors into customers.

You’ve probably heard that it can take anywhere from 7 – 10 contacts with someone before they’re comfortable enough with you to buy from you. In order to get them to open and read your emails so that you can build a relationship with them you have to always offer them something of value. you cannot just use your emails as a chance to make a sales presentation. If you do, they will opt out of your list and you will have lost them forever.

Make sure that you step outside of yourself and offer your email list something that will truly benefit them, not you. By providing them great and helpful information you are proving to them that you are not only an expert in your field but also that you can be a trusted resource who can provide them with what they need in order to accomplish whatever it is they want to accomplish.

To get them to sign up for your list you can offer them a report or a short mini course. No matter what you offer as an incentive the same rules apply: make it something of real value that will help your subscriber in some way.

There is a lot of free information floating around the internet. It isn’t enough anymore to just offer someone something for free. It has got to be something unique that offers a lot of perceived value.

This same principle applies when you are preparing your follow up email messages. Whatever you include make sure it offers your subscribers useful information that isn’t readily available elsewhere.

The best way to monetize your email list is to include a post script at the end of each of your messages that includes a link to a product or service that will help them further.

Most of us want to make more money and when it comes to email affiliate marketing the biggest thing you can do to increase your income is to take the time and effort to build a trusting relationship with your email list subscribers. People are always much more likely to buy from a friend that they trust than they will from a stranger.

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Opt In Emails Will Save Your Butt

Posted by Michael D Price On November - 6 - 2010

One of the many advantages to using the internet to grow your business is the high level of automation available. No where is this automation more evident than with the use of emails to contact a large list of customers. In order to keep the email process clear of any accusations of spam you will need to use opt in emails.

When someone agrees to receive emails from you they are ‘opting in’ to your list or newsletter, that way they can’t accuse you of spamming them by sending them unsolicited emails. When they visit your website they will be encouraged to sign up to your list. In order to get them to sign up you can offer them something of value such as a free report, or a multi part mini-course. Whatever your incentive is you have to make sure it’s a good one or your visitors won’t sign up.

Once you’ve got your visitors contact information it’s vitally important for you to carefully follow through. Make sure they receive whatever you promised them and continue to provide them with quality information when you send out your follow up emails.

You can send out follow up emails as often as you like, but remember, that every time they receive an email from you there is a link at the bottom that says ‘un-subscribe’. If your emails are nothing but an obnoxious sales pitch a lot of the people on your list will be hitting the un-subscribe button and you don’t want that. So be careful that you continue to offer them something that they can benefit from and not just a sales pitch.

Of course, the whole point of gathering your website visitors name is to hopefully turn them into a buying customer. It’s estimated that up to 98% of the people who visit your website won’t make a purchase on their first visit… and they won’t ever come back. That’s why using an opt in email list is essential. To monetize your list you have two basic options: you can send out a sales message say for every 5 or so informative emails, or you can add a brief sales message as a post script to each email you send out.

Either of these methods can help you turn your email list into a virtual money machine, if you use them properly. If you use the 1 in 5 method you will be able to include a longer message, and of course, you can combine both methods.

Remember that the people on your list probably get a lot of emails every single day and you want to set yourself apart, you want to show them that the information in your emails will help them and that it’s worth their effort to open and read your emails. If you can accomplish that your emails will be the ones that get opened on a regular basis.

To build trust and rapport with your website visitors use an automated auto responder system and opt in emails. The more of your business that can be automated the more time you’ll have to do other tasks that need to be accomplished, like spend time at the beach!

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Mass Email Marketing – Tips On The Right Way

Posted by Michael D Price On November - 5 - 2010

Using the internet as a way to help you build your business, whether it’s an online or offline business, is an extremely cost effective technique. When it comes to mass email marketing you can literally reach hundreds of thousands of potential customers all with the click of a button and with very little overhead (just the price of your internet connection and website hosting costs).

The low cost of this type of advertisement had a downside, companies started sending out millions of messages to unsuspecting email recipients who then started complaining about spam – unsolicited bulk commercial emails.

The rocketing number of spam emails that were being sent out created a back lash from the public which eventually led to new laws to prevent the abuse of the email message system, the CAN SPAM laws. These laws basically state that you can’t send out a lot of emails to random email addresses.

In order to be in compliance with the law, and not be accused of spamming, there are a few things you need to do:

1. Your email message must have an accurate ‘from’ heading where you put in your name or the name of your company.

2. The subject line on your email must be accurate and relate to the actual content of your email.

3. As the sender you must provide an actual physical address for you or your company.

4. Make sure to clearly label your email if it contains adult content.

5. You cannot have a false header on your email.

6. You must provide a clear, and free, link for the recipient to ‘un-scubscribe’ and if they click on that link they should immediately be removed from your email list and you should never send them another email.

7. Having an ‘opt-in’ list is probably your very best defense against being accused of spam. This method will encourage your website visitor to sign up to receive your emails. They are giving you permission to send them emails. In order to get them to sign up to your list you can offer them an incentive such as a free report or a multi part mini-course that they will receive over a period of a week or so. Whatever you offer them to get them to sign up, make sure it has real value to your subscriber. Take a little time and develop a report that has some real value and substance to it.

These are the basics of the law. I’m not an expert or a lawyer so make sure you take a little time and learn all the ins and outs of the CAN SPAM law so that you can make sure your company is in compliance. Don’t let the new laws scare you off from using mass email marketing since it can be a very effective marketing tool for your business.

If you take the time to find out what all the regulations are and then you follow them, you will be in compliance and you will be able to add a lot of customers to your business which will eventually lead to a lot more sales, and that’s what we all want.

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Getting Incoming Links To Your Website

Posted by Michael D Price On November - 4 - 2010

Most would agree that getting incoming links to your website is one of the most effective ways to get ranked highly with the search engines to bring you more traffic and sales. There are many ways to go about doing this and I will discuss some of them in this article.

First of all, start out with the premise that you must have a high-quality website that provides outstanding content and value to your target audience. You will get much better results with any of your link-building efforts if you have a reputable site that is worth linking to. Good content must be geared towards your site visitors as well as the search engines. For your visitors, make the site clean, clear, easy to read and pleasing to the eye. For the search engines, use your keywords and images appropriately.

One of the most common way of getting incoming links to your website is to submit your site to the thousands of website directories. Some of these are free and some charge per submission. You can post your site (or hire someone to post your site) to as many directories as you can handle but you should chose those that are ranked higher by the search engines so the links these directories generate will be higher quality as well.

You can also write articles and submit them to article directories to get links back to your site. Your article need to be anywhere from 400 to 500 words long and, of course, relevant to what your website is about. Then, it should be focused around a main keyword and a couple of sub-keywords. You will put a link at the end of your article back to your website and tell readers to click on it for more information. One nice thing about publishing articles is that others can publish your articles on their sites so you will be getting links from both the article directories and other websites.

The final effective link-building method that I will discuss is participating in online forums that are relevant to your niche. Participating means offering answers to people’s questions and problems and inlcluding a link back to your website for more information. Again, you want to go to reputable forums so that when people link back to you by clicking on your website, it will be considered a quality link.

Remember that getting incoming links to your website does take consistency and time but you will see the difference if you can dedicate yourself to this task. You can also hire services that can do the grunt work for you or those that actually just sell you links. If you go that route, make sure you do the appropriate research and choose your service wisely. There are many types of link-building tools and tracking that can help you in your endeavor.

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How An Internet Marketing Site Can Help Your Business

Posted by Michael D Price On November - 3 - 2010

The internet is changing the way people do business as it has brought companies closer to their customers than anyone ever imagined possible. Companies no longer have to open offices in other cities or countries because now all they have to do is put up a website and they can instantly reach the entire world. Not only is it fast, but it is also a much more cost effective option than opening up a brick and mortar office or point of sale.

A website is no longer just a calling card for a business. It is an essential part of any marketing campaign. In fact, there are many businesses which only have an online presence. However, to take full advantage of a website you need to know the ins and outs of online marketing and this is where an internet marketing site can help you.

Rather than having to go around in circles and hope you are doing it right, the best choice is to get some expert advice and tips from an established internet marketing site. There is a lot more to making your online presence profitable than just simply putting your site up and hoping for the best.

An internet marketing campaign can be just as complex, in fact even more complex, than traditional marketing campaigns. However, the up side is that unlike traditional mediums, internet marketing campaigns can be strictly monitored for effectiveness since the results are easily quantifiable.

Your business can grow exponentially if you leverage the internet wisely, but to use it wisely you need to have experience which can take time. Theres a saying: a wise man learns from the mistakes of others, a fool learns from his own. Therefore, why not learn from the mistakes of others when they are there for all the world to see.

There are so many internet marketing sites offering valuable information that can save you tremendous amounts of time and money, that it is a shame for you not to leverage all the resources at your disposal.

Of course, not all internet marketing sites offer useful information, or sometimes it takes longer to sift through the useful information than it is to simply buy an internet marketing product. If you are in a hurry, the latter is an option, but generally, most of the information is available for free. At least what you will need in the beginning.

As you progress in the internet marketing field you may more information or even the services of a professional internet marketing consulting company. However, initially you will probably be able to manage with the information available on internet marketing sites for free.

As long as you act on what you learn, there is no reason for it to be ineffective. Unfortunately, though, that is the main killer in the online business arena, people do not take action on what they learn.

However, you have the opportunity to take your business to a new level by establishing an important, online presence and you can do it all with the information available for free on any internet marketing site.

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